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05 / Content

Content Marketing

Writing blog posts, producing videos, and designing infographics to attract and engage target audiences.

Consistent, search-friendly content that brings the right audience in — written, filmed and designed around your actual expertise.

What's included

  • SEO blog posts and guides
  • Editorial and content strategy
  • Video content production
  • Infographics and data visuals
  • Newsletters and email content
  • Landing page and website copy
  • Content calendars and reporting

Important — Every piece is anchored in what you already know — internal expertise, case studies and existing media — so the output sounds like you, not like a template.

How it works

01

Strategy and keywords

Audience, topics and search demand mapped into an editorial plan.

02

Produce

Blog posts, videos and infographics created on a repeatable monthly rhythm.

03

Distribute and measure

Publish, repurpose across channels and report on what actually pulled traffic.

Use cases

What this looks like in practice

Real examples of content marketing built entirely from materials the client already had.

Editorial blog article shown in print and on a tablet

Internal expertise became a search-ranking blog

Interviews with the team turned into long-form guides that now bring in qualified traffic every month.

Minimal infographic poster designed from internal company data

Data nobody was using became shareable visuals

Internal reporting turned into infographics used in posts, decks and pitches.

See more Lura use cases

Pricing

Blogs, videos and infographics, monthly

An always-on editorial engine: search-driven writing, video production and designed visuals from your own expertise.

Essentials

€550/month

Steady search-friendly publishing to get the engine running.

  • 2 SEO blog posts / month
  • 1 infographic / month
  • Keyword and topic plan
  • Monthly performance summary

Momentum

Popular
€1,100/month

Writing plus video and design — our recommended tier.

  • 4 SEO blog posts / month
  • 2 short videos / month
  • 2 infographics / month
  • Distribution across social + email
  • Content calendar + analytics review

Authority

€2,100/month

Full-funnel content program with a dedicated editorial lead.

  • 8 pieces of long-form content / month
  • 4 videos / month
  • Unlimited repurposing into social cuts
  • Newsletter production
  • Dedicated content lead + weekly sync
Compare all Lura pricing

Ready to start with content marketing?

Book a call or send us an inquiry — tell us what you already have and we will scope it.